Local SEO in Leeds
Get your business in front of people nearby who are already searching for what you do, on Google Search and Google Maps.
What local SEO actually does
Local SEO helps your business show up when someone nearby searches for what you sell. That might be “roofer in Morley”, “dentist near me” or “accountant Leeds”. These people aren't browsing for fun. They have a job that needs doing and they're choosing who to contact.
For searches like these, Google often shows a map with a small group of businesses above the normal results. This is known as the map pack. Local SEO works on both: your place on the map and your website's place in the normal results.
Google says local results depend mainly on three things: relevance, distance and prominence. You can't change where someone is standing when they search, but you can make it clear what you do, where you work and why people trust you.
What's included
- Google Business Profile optimisation
- Service and location pages on your website
- Directory listings and clean-up
- Review strategy
- Keyword research for your Leeds market
- Rank tracking for Leeds terms
- Monthly plain-English report
How we approach local SEO
Check where you stand
We look at your website, your Google profile and who's showing above you for the searches that matter.
Fix the foundations
We correct your profile, business details and website pages, so Google gets a clear and consistent picture.
Build local relevance
We add useful pages for your services and areas, build directory listings and put a review plan in place.
Review and improve
Each month we report on rankings, traffic and enquiries, then decide what to work on next.
Ranking locally is a different job
National SEO is about competing with everyone in the country. Local SEO is about being the obvious choice in the places you actually work. Results can change from one part of Leeds to the next, so a business can rank well in Headingley and be hard to find in Garforth.
That's why we build your plan around the areas you serve, instead of chasing one big search term. It's also why we only take on one business per industry, per postcode. We don't want to be working against ourselves.
Your Google Business Profile and reviews and citations do a lot of the work on the map. Your website and content then give Google, and your customers, the detail behind them.
Common questions
How long does local SEO take to work?
It depends on your competition and where you're starting from. Fixing a neglected profile can make a difference fairly quickly, while competitive searches often take several months. We'll give you an honest view after your free check.
Can you guarantee first place on Google?
No, and you should be wary of anyone who does. Google decides its own rankings. What we can promise is clear work, honest reporting and a focus on the things that influence local results.
Do I need a shop or office to rank locally?
No. If you visit customers instead of having them come to you, you can be set up as a service-area business, with your home address kept off your Google profile.
How is local SEO different from Google Ads?
With Google Ads, you pay for clicks and your visibility stops when you stop paying. Local SEO builds your place in the unpaid map and search results. We focus on local SEO and don't currently run Google Ads.
Part of one simple monthly package
Local SEO is part of every package, covering 1 town on Starter, up to 3 on Growth and up to 6 on Dominate. Packages start from £399 a month, plus a one-off £750 setup fee.
Want more customers from Google?
Get a free, no-obligation local SEO audit for your Leeds business.